Discovering Red Sea Global at COP 28
Red Sea Global needed to showcase their environmental leadership at COP 28, emphasizing their ongoing commitment to environmental responsibility and their achievements in species and habitat conservation as part of the Saudi Green Initiative. The objective was to create an engaging and user-friendly experience that highlighted their positive impacts through sustainable tourism.
To achieve this, I helped transform Red Sea Global's wealth of information into a series of captivating and easily digestible journeys. By leveraging success stories and stunning visuals, we provided COP 28 attendees with an honest, in-depth look at Red Sea Global's dedication to conservation and sustainability.
Using an intuitive map-based interface, users could explore the unique biomes and species of the Red Sea region. We focused on key species like Hawksbill Turtles, Humpback Dolphins, Dugongs, and Halavi Guitarfish, offering rich information about their habitats, migratory patterns, IUCN status, and ongoing conservation efforts.
To meet the COP 28 audience's demand for detailed data, we provided access to Red Sea Global's wildlife monitoring reports via QR code, allowing for meaningful long-term engagement and establishing credibility. Our solution effectively highlighted the real impacts of Red Sea Global's leadership in environmentally responsible tourism, inspiring attendees with their vision of the positive role the tourism industry can play in preserving and restoring our natural world.
Client: Elementz Group
End Client: Red Sea Global
Client: Elementz Group
End Client: Red Sea Global
